CES launch of Xenon by Kygo

In 2020, Starscream travelled to CES in Las Vegas to launch the new Xenon by Kygo headphones. We brought along a group of thirty media including journalists from The Sun, Metro, What HiFi, GQ, GadgetsBoy, Pocket Lint and others.

Kygo is an international DJ/producer who has had hit songs with Ed Sheeran, Selena Gomez and Whitney Houston. In 2015, he became the fastest artist to reach one billion streams on Spotify. During the event, Kygo spent time with media and joined them for a private meal. He then offered the opportunity for media to get behind the decks with him for a VIP concert.

This event featured online and in print, including coverage in Metro, TechRadar and The Independent reaching an online audience of over 100M.