Giant Berlin consumer tech convention IFA 2025 was a huge event for our clients this year. We delivered the biggest ever launch for the Audio Pro W series, generating a staggering 4m reads globally across 43 pieces of key coverage.
Also at IFA, we managed to get We Are Rewind their first TV appearance in the same week they hit The Times and Wired.com. The GB 001 boombox has hit 114 pieces of global coverage since August and, riding the cassette revival boom, shows no sign of slowing down.
Thanks to all media from Popular Science to Tech Radar, T3 to Les Numeriques and Frankfurter Allgemeine and many more.
In August, we also joined We Are Rewind at legendary Paris music festival Rock En Seine to meet with media, bands and friends to celebrate the launch of GB 001. Josh Homme took a WE player for a spin and we showed media the range while catching a few shows (Fontaines DC, Fat Dog, Justice and more) alongside seeing the GB Blaster video advert hit the giant screens across all of the festival. Result.
Music wise, we also hosted a few media including Music Radar and The Guardian at the biggest gig of the year as Oasis kicked off their very first date in Cardiff.
Starscream CEO Richard Melville
New client Crosley are off to a good start, hitting Rolling Stone and Mojo alongside Tech Radar, T3 and What Hi Fi, reaching 3m readers in under a month for just one product, the C65 system.
DALI wowed the world of hi-fi with a new speaker that breaks design convention, price barriers and all expectations of a budget speaker. DALI KUPID made waves in the media, helping DALI hit a epic 670 pieces of coverage in under two years. The DALI IO-12 headphones also hit the Wallpaper magazine awards and the RUBIKORE speaker series won an EISA Award. A big month for DALI…We also delivered a stack of client gear to What Hi Fi for the Awards fromfour clients – that’s a lot of boxes!
Other coverage highlights included FiiO in the Guardian for a feature around MP3 players, the We Are Rewind GB 001 making the T3 Top 100 and FiiO, DALI and KANTO making the Trusted Reviews 2025 nominations.
In September we also went to Abbey Road Studios for a very special book launch – Oasis: Trying To Find a Way out Of Nowhere by Jill Furmanovsky and Noel Gallagher. The BBC attended alongside key media and the small room saw David Gilmour and Nick Mason of Pink Floyd drop by to join the party in the very place they recorded Dark Side of The Moon!
If you want to find out how we can supercharge your PR efforts and sales in Q4 from just £4,499, get in touch.
hi@starscreamcommunications.co.uk
Our latest results on the link…
Share this story:
© Content copyright Starscream Communications. All rights reserved.