Starscream planned and executed a three day trip to Denmark to see the launch of the DALI EPIKORE speaker range alongside the first look at the award-winning DALI IO-8 headphones.
The days included a mix of media from Europe, including Stereonet, What Hi Fi, Trusted Reviews, T3, InsideCI, AV Forums, Hi Fi News, Fidelity, Stereo, Lite Magazin, FWD, EISA, SoundStage, Lyd & Bilde, HiFi.nl, T3 and Sound Advice.
Media had an extensive overview of the DALI brand with an introduction by CEO Lars Worre, followed by demonstrations by product managers. AV focussed media also had an exclusive look at the home cinema range of DALI speakers in a dedicated home cinema listening room. A factory tour and some memorable evening events followed, and all media headed home with a pair of DALI IO-8 headphones.
The successful event and product launch generated 38 pieces of coverage with a combined reach of 32 million in the same month. To date (March 2025) both launches have achieved over 137 pieces of coverage globally and had numerous awards and accolades with the IO-8 becoming the favourite wireless headphone for What Hi Fi, “knocking the veteran favourite off the top spot”. More on that here.
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