In 2019, Starscream hosted global media at the Hard Rock Café in Las Vegas for the launch of a new product from Cambridge Audio, the Alva TT. Attendees included, Tech Radar, What Hi-Fi?, Popular Mechanics and the BBC.

Cambridge Audio's Alva TT

The Alva TT was the world’s first AptX HD turntable, able to send high-res music wirelessly and headphones and hifi. This created a huge buzz as it meant vinyl fans could connect wirelessly with headphones, anywhere in the room.

Journalist Michael Calore

After we revealed the Alva TT it generated the biggest amount of media coverage Cambridge Audio had ever had for a launch. Some coverage included features in where it was voted “Best of CES”What Hi-Fi?, CNET and TechRadar reaching an audience of around 250M.