THE BRIEF: Explain the quality of the Sennheiser sound and appeal to mainstream music fans as well as traditional audiophiles.
HOW WE DID IT: We helped headphone experts Sennheiser create Blue Stage, a free iPad magazine which included interviews with DJ Yoda, Adam Ficek from Babyshambles, Tony Visconti, NME and Rolling Stone magazine. Key Sennheiser audio experts also explained how recording studios and sound production works. The stories and interviews we produced led to coverage across all media – culminating in the magazine being Guardian’s pick of the week. The David Bowie issue was also featured in the V&A magazine and distributed at the David Bowie Is… exhibition. You can download issues here.