THE BRIEF: Create lifestyle images for the launch of MSR7 headphones.
HOW WE DID IT: The MSR7 headphones from Audio-Technica featured a consumer friendly design with professional studio technology inside. The challenge was creating a range of photography which would appeal to all media and include male and female media alongside tabloids and broadsheets.
We selected a pair of models and an exclusive London venue for the shoot and worked with a photographer who has in-depth knowledge of the market and the technology. This is crucial when shooting specific poses with in-line mic control and different music services on different smartphones. Not everyone has an iPhone and this needed to be reflected in the shoot.
Shot over a single day, the shoot went from a modern home setting to the streets of London and public transport to showcase the portable nature of the MSR7 headphones.
Our final work can be seen across national media including a headline feature in The Sun.
Click here to see our media coverage