THE BRIEF: Tell the world about The Vamp.
HOW WE DID IT: Sometimes, the hardest concepts to explain are the most simple.
The Vamp is a rechargeable cube that makes any old hi-fi speaker play music wirelessly from your smartphone. It doesn't need a plug socket to function once charged and neither does the speaker. It's an invention by London designer Paul Cocksedge and in a world of shiny new bluetooth speakers, The Vamp pioneered the #saveaspeaker campaign once it was revealed that we throw away a staggering 10,000 speakers in the UK every month.
We circulated samples to media alongside a charity shop speaker to show just how simple (and cheap at £50) a wireless speaker could be for the home, office or garden. We also used photography to show the classic British speaker designs that were in danger of being lost forever. In an age when listening to music from a smartphone speaker is an entry point to music for many, The Vamp shows that it doesn't necessarily have to be that way. "The new boom box" said the Mail on Sunday in a full page headline.
The Guardian, Wired, The Sun, What Hi-Fi, The Huffington Post, ShortList, Esquire and many more helped spread the word.
Click here to see our media coverage